Wuthering Heights By Emily Bronte - 1099 Words

â€Å"Wuthering Heights† is the epitome of classical literature written by Emily Bronte in 1847. This masterpiece unfolds the story of two lovers, Catherine Earnshaw and Heathcliff and how their intense love for each other succumbed to revenge. The novel centralises around the theme of revenge through the use of gothic elements. Gothic Literature and is a combination of fiction, horror and romanticism. Wuthering Heights effectively employs gothic literature elements to emphasis the characters, plot and action. These elements are significantly prominent throughout the book and employed for particular purposes. The setting of this novel contributes significantly towards the conventions of a gothic literature novel as it creates an atmosphere of mystery and suspense. Throughout the novel Bronte evokes a sense of horror and builds tension through the use of setting. The plot of the novel is exaggerated through the gothic themes of revenge, death and decay, superstition, vio lence and madness. These elements heighten the tension and suspense of the plot. The characters in this novel are typical gothic characters that are driven by revenge and passion. They are exaggerated by the heightened plot and their actions are characteristics of a conventional gothic literature novel. The main settings in the novel; the moors and Wuthering Heights are greatly influential in exploring the gothic elements in this novel. The moors are where Catherine and Heathcliff spend most of theirShow MoreRelatedWuthering Heights By Emily Bronte1555 Words   |  7 Pages2015 Wuthering Heights (1847) by Emily Brontà « Introduction The novel Wuthering Heights was written in 1847 by Emily Brontà «. The plot unravels with Lockwood visiting his landlord at Wuthering Heights; as Lockwood stays the night, he starts to discover items within the home and later a fatal vision appears, which causes him great curiosity. Lockwood returns back to his residence at Thrushcross Granges and listens to the history of his landlord, Heathcliff; told by an old servant at Wuthering HeightsRead MoreWuthering Heights By Emily Bronte1521 Words   |  7 Pages  Wuthering Heights is Emily Brontà « s only novel. Written between October 1845 and June 1846, Wuthering Heights was published in 1847 under the pseudonym Ellis Bell; Brontà « died the following year, aged 30. Wuthering Heights and Anne Brontà « s Agnes Grey were accepted by publisher Thomas Newby before the success of their sister Charlotte s novel, Jane Eyre. After Emily s death, Charlotte edited the manuscript of Wuthering Heights, and arranged for the edited version to be published as a posthumousRead MoreWuthering Heights by Emily Bronte1290 Words   |  5 Pagesusually by retaliating in kind or degree† (â€Å"revenge†) however to Heathcliff it meant more than just to avenge himself he wanted to have everything he felt he rightfully deserved and more. Social class and revenge, are primary themes in the novel Wuthering Heights. Social class plays a considerable part in the lives and loves of the charters in the novel. Revenge is key element in the book, this twisted theme creates the whole plot line. â€Å"Children develop a strong interest in the world around them by theRead MoreWuthering Heights, by Emily Brontà «1865 Words   |  8 Pagesdevilish, preternatural passion that tamer beings can scarcely recognize as love.† (Duclaux) Wuthering Heights by Emily Brontà « is considered a masterpiece today, however when it was first published, it received negative criticism for its passionate nature. Critics have studied the novel from every analytical angle, yet it remains one of the most haunting love stories of all time. â€Å"Wuthering Heights is not a comfortable book; it invites admiration rather than love,† (Stoneman 1). The novel containsRead MoreWuthering Heights By Emily Bronte1936 Words   |  8 PagesWuthering Heights, a novel by Emily Bronte is one of the most admired and favorable written works in English literature. When the novel was published in the year 1847, it sold very poorly and only received a minimum amount of reviews. Although the novel does not contain any sexual relations or bloodshed, it is considered to be inappropriate due to its portrayal of an unconstrained love and cruelty. Wuthering Heights is formed on the Gothic tradition in the late 18th century, which consists of supern aturalRead MoreWuthering Heights by Emily Bronte553 Words   |  2 PagesWuthering Heights: Good vs. Evil Emily Bronte’s classical literary masterpiece, Wuthering Heights, can more or less be viewed as a struggle between conventional, civilized human behavior, as well as the wild, anarchistic side that each of us humans possess, although subtly. Bronte’s piece can be summed up by the â€Å"good vs. evil† elements that include Wuthering Heights as opposed to Thrushcross Grange, Heathcliff vs. Edgar, and much more. These elemental set points lead to the conclusion that WutheringRead MoreWuthering Heights by Emily Bronte885 Words   |  4 PagesIn â€Å"Wuthering Heights† Emily Bronte vividly present the main character, Heathcliff, as misanthropist after he suffers abuse, degradation, and loses his beloved Catherine. Heathcliff, a black, orphan gipsy child, is brought to live in upper-class society by Mr. Earnshaw’s generosity. Heathcliff is an outcast in his new society. Thus, Heathcliff’s temperament is depicted in â€Å"Wuthering Heightsâ⠂¬  as cruel, abusive, and vindictive against those who humiliated and not accepted him in society. HeathcliffRead MoreWuthering Heights By Emily Bronte1149 Words   |  5 PagesDuring it release in 1842, ‘Wuthering Heights’ by Emily Bronte was considered to be a novel of obscenity and monstrosity. The novel has the ability to adapt to a range of themes and transcend the forms of content and cultural context within the ideas of love, oppression, power and harmony. Critical readings of the text have challenged and enriched readers in a diverse array of interpretations of language and structure; forming personal meanings that have developed throughout history. England, inRead MoreWuthering Heights By Emily Bronte1208 Words   |  5 Pagesrepair, and spark one of the most largest human motivations: vengeance. If left unnoticed, the feeling will grow inside us and consume our every thought and ruin our lives. Therefore, leaving no remorse or peace for ourselves and others. Emily Bronte’s Wuthering Heights is a book about love that turns into vengeance and hatred that goes for generations. This story revolves around Heathcliff, an unmerciful vengeful man. His desire to pay back those who have done him wrong is so extreme that he finds himselfRead MoreWuthering Heights By Emily Bronte1766 Words   |  8 PagesKaitlynn Keegan Ms. Causey AP Literature, Period 2 11 December 2015 Wuthering Heights Introduction In the haunting book Wuthering Heights by Emily Bronte, love, rejection, and revenge are the main topic points of this composition. Rejection is a very large factor in this book: Catherine rejects Heathcliff because he is poor, to marry Edgar for money, and she ends up rejecting him as well. But all that is on Heathcliff’s mind is Catherine’s rejection of him and the revenge he wants to get on Edgar

Comparison Of Good Clinical Practices Health And Social Care Essay Free Essays

string(192) " inadvertent hurt being participated in test, quality confidence, guaranting the readying of appropriate blessing of concluding clinical survey study for regulative governments sing the test\." Good Clinical Practices are some of the guidelines to be purely followed while carry oning clinical tests on human topics. There are different GCPs which are fundamentally similar guaranting the well being of topics, and besides good and ethical behavior of clinical surveies of new drugs every bit good as approved drugs. Assorted calamities such as sulfanilamide calamity, Nazi homo trails, thalidomide calamity, and pox survey at Tuskegee lead to the creative activity of different regulations for conductivity of clinical tests and besides good clinical patterns. We will write a custom essay sample on Comparison Of Good Clinical Practices Health And Social Care Essay or any similar topic only for you Order Now GCP is an international scientific for proper design, ethical behavior, and coverage of clinical tests affecting human topics. Basically it is a set for regulations that protect the human topics from any injury due to take parting in the survey and to mistakes and errors to maximum and minimum agony for the topics. FDA ( Food and Drug Administration ) expanded and included GMP in 1963, IRBs in 1973 and GCP in 1977. Duties: WHO GCP guidelines are divided into different chapters which describe duties of different personalities concerned with the behavior of clinical tests. The IRB/IEC is responsible for the safety, good being and safeguarding the rights of human topics. IRB is responsible for reexamining the proposal, test site, capable enlisting A ; informed consent signature, amendments, research worker ‘s booklet, research worker ‘s CV etc. The research worker should be a qualified individual, exhaustively familiar with the investigational merchandise by the patron, audit and inspect the merchandise and conformity with GCP. Investigator has the duty of making indispensable paperss for two old ages after blessing of drug, documenting fiscal understandings with patron and research worker, happening of Serious Adverse Events, expiration of trails prematurely. MEDICAL CARE FOR SUBJECTS: A qualified medical practician should take test related medical determinations. If necessary the household physician of the topic should be informed about the topic ‘s engagement in test. INFORMED CONSENT OF SUBJECTS: The topics should be informed about the process both orally and visually and must acquire a signed informed consent signifier and this should be approved by IRB/IEC. An impartial informant is required in instance the topic could non compose and read. RESPONSIBILITIES OF SPONSOR: Quality confidence and quality control with SOPs, choice of research workers, delegating a proctor, information sing IP merchandise and its use, indemnifying topics, besides assists in the readying of presentment to reexamine board and to investigator. WHO GCP GUIDELINES It is a set of guidelines globally applicable for the behavior of biomedical research of pharmaceutical merchandises on human topics. Biding these guidelines will assist in the common exchange of clinical research informations between interested states. States which do non hold their ain guidelines can follow WHO guidelines as a portion or whole, as a footing on which clinical tests will be conducted. PROVISIONS AND PREREQUISITES FOR A CLINICAL TRIAL: The clinical test should be ethically justified. It should be on the footing of ethical rules laid by the Declaration Of Helsinki, and the three chief rules of justness, beneficence and regard. There should be proper and echt Preclinical day of the month should to formalize the test. The research worker should be qualified and adept to take up clinical research. The test should run into all the regulative demands. Protocol: The test should be held harmonizing to the written protocol signed by patron and research worker. The protocol appendices should be monitored and approved by the moralss commission. PROTECTION OF THE TRIAL SUBJECT The personal unity and public assistance of the test topics as defined in the Declaration of Helsinki should be the chief concern of clinical test. Any alterations from DOH should be documented and reported. The moralss commission has been set up for the protection of human topics in test. The research worker and the patron must confer with and subject the proposed protocol. Apart from the blessing the moralss commission will make an on-going monitoring of the clinical test procedure. For the intent of guaranting safety of the test subjects a procedure called Informed Consent procedure is done and this IC papers should be submitted to the EC prior to the beginning of test. Informed consent should be given both orally and written and besides should acquire it signed. Any information that becomes available during the test which may be of relevancy to the test topic must be made known to the research worker. Apart from the test topic, legal defender and the household physician should be informed about the engagement of the topic in the clinical test. The research worker must keep confidentiality of the information sing the topics. RESPONSIBILITIES OF THE INVESTIGATOR: Adequate medical attention for the topics is the duty of the research worker. He must be a qualified and experienced in the medical specialty or dental medicine harmonizing to the protocol and should hold a thorough cognition about the procedure of clinical test. The research worker is responsible for the choice of the test topics. Other duties of the research worker includes rigorous attachment to the accepted protocol, giving equal information sing the test to the topic, giving information about the merchandise to the staff, subjecting inside informations sing the test to the regulative authorization, guaranting the protocol has been reviewed and approved by the moralss commission, describing any serious inauspicious reactions to the patron and regulative authorization, accepting scrutinizing or review by regulative commissions and proctor, subjecting concluding study based on the test which is documented and signed by the research worker. The research worker must inform regulative authorization, patron and whomever applicable in instance of premature expiration of survey. RESPONSIBILITIES OF SPONSOR: The patron is responsible for the choice of research workers, conformity of the process with GCP, supplying investigational merchandise, supplying research workers with research worker ‘s booklet, supply of investigational merchandise, naming commission or members to oversee the test, supplying compensation to test topics in instance of inadvertent hurt being participated in test, quality confidence, guaranting the readying of appropriate blessing of concluding clinical survey study for regulative governments sing the test. You read "Comparison Of Good Clinical Practices Health And Social Care Essay" in category "Essay examples" Amendments to the protocol which may impact the safety of the topic should be informed to the EC straight by the patron or through the research worker. If the patron wishes to end the survey the same must be informed to investigator and the authorization. The patron is responsible for the quality confidence of the trail guaranting that all the patterns are recorded and reported harmonizing to GCP and the protocol. RESPONSIBILITIES OF MONITOR: The proctor is a individual appointed by the patron and acts as a communicating between the patron and the research worker. He is responsible for supervising the advancement of the test, commanding the attachment to the protocol, guaranting the informations are right reported and recorded, corroborating the inform consent from the topics, appraisal of test site, educating the staff, assists the research worker in describing the information to the patron, information direction, guaranting right filling of CRFs, assists the research worker in advising the drug regulative of the clinical test and subjecting any necessary certification, record the inside informations of each visit to the test site and the phone calls made. Monitoring OF SAFETY: The patron should supply particular signifiers to describe inauspicious effects. The national ordinances require patron and/ research worker to describe the inauspicious events to regulative authorization. The research worker has to describe any inauspicious events to patronize, regulative authorization every bit good as EC. During the test the patron is responsible for describing test related AE. Record KEEPING AND HANDLING OF DATA: The overall duty of truth and completeness of the study is on research worker. The record should be signed by patron, research worker every bit good as statistician. The research worker should keep a confidential record of unambiguous codifications to place the topics. Monitor should take steps to avoid losing of informations. The patron must be able to place the informations entered for each topic utilizing the codification ; besides he must do a list of individuals who are authorized to do corrections to the information. The patron has to retain all the paperss, protocols, certifications, review studies etc. Statisticss AND CALCULATIONS It should be done by a biostatistical expert. The certain codification used for blinding and randomisation should be with both patron and research worker. Handling OF PHARMACEUTICAL PRODUTS The patron is responsible for the safety of the merchandise to be tested on human topics and should be of sanctioned quality. Everything sing the storage and despatch of the merchandise must be recorded and the research worker should non provide the investigational merchandise to anyone who is non supposed to have it. The patron is responsible for the proper packaging and labeling of the IP. The research worker has to utilize the merchandise harmonizing to the protocol and has to return the fresh merchandise. It is the duty of the proctor to look into the termination of the IP and should guarantee that it has non exceeded the day of the month of termination. ROLE OF DRUG REGULATORY AUTHORITY They should guarantee that the proposed protocols are submitted in progress and are approved harmonizing to the national ordinances. They should measure the adequateness of oversing the test harmonizing to the studies of the proctor to the patron. They may transport out on site supervising. MULTICENTRIC TRIALS They require particular administrative system which depends on the terminal point and the cognition of the IP involved. A coordinative commission could be set up with the duty of commanding the public presentation and advancement of test and keeping contacts with the drug regulative authorization. ICH GCP GUIDELINES Principles Clinical tests should be conducted in conformity with the ethical rules harmonizing to Declaration of Helsinki, GCP and the applicable regulative demands. Foreseeable hazards and incommodiousnesss should be weighed against the awaited benefits. The rights, safety, and wellbeing of the test topics are the most of import considerations Nonclinical and clinical information on an investigational merchandise should be equal for the test. Should be scientifically sound, and described in a clear, elaborate protocol. A test should be conducted in conformity with the protocol that has reviewed by IRB/IEC The medical attention should be given by a qualified doctor or a tooth doctor. Each person involved in carry oning a test should be qualified by instruction, preparation and experience. Freely given informed consent should be obtained from every topic prior to clinical test engagement. All clinical test information should be recorded and reported. The confidentiality of records that could place topics should be protected. Investigational merchandises should be manufactured, handled, and stored in conformity with GMP and used in conformity with the approved protocol. Quality confidence of systems and processs. IRB/IEC The IRB should dwell of at least five members from assorted Fieldss of life and qualified 1s. Its duties include: To see the makings of the research worker, Continuing reappraisal of each on-going test at intervals, Protection of the rights, safety and/or wellbeing of the topics, Consent of the topic ‘s lawfully acceptable representative, in instance of non curative tests, Reviewing both the sum and method of payment to topics to guarantee their safety and rights. Merely those IRB/IEC members who are independent of the research worker and the patron of the test have the right to vote or supply sentiment on a trial-related affair. It should work harmonizing to the written SOPs and should follow with GCP. IRB/IEC should do its determinations at proclaimed meetings at which at least a quorum, as stipulated in its written operating processs, is present. IRB/IEC should advise the patron in composing sing its test related sentiments, determinations etc. it should retain all the paperss. Research worker The research worker should be qualified by instruction and preparation, and should be exhaustively familiar with IP. The research worker could implement alterations in protocol without anterior consent from IRB/IEC if it is believed to do inauspicious reactions and subsequently on informations has to be submitted with justification to IRB/IEC for reappraisal and blessing, to the patron and regulative governments. Research worker is responsible for obtaining IC. Non curative tests should be conducted with the consent of topic ‘s lawfully acceptable representative. When in exigency that could n’t take consent of the topic, consent from LAR is necessary. Essential paperss should be retained for a lower limit of two old ages after the blessing or even longer period if insisted by the regulative demands. Patron The patron is responsible for procuring understanding from all parties involved to hold a direct entree to all test related sites, paperss and repots for review by domestic and foreign regulative governments. Sponsor may reassign one or all of his test related responsibilities to CRO. He should denominate qualified medical forces. Sponsor may set up an independent information monitoring commission ( IDMC ) to measure the advancement of a clinical test. Any transportation of the ownership of the paperss should be decently documented and the patron should retain all patron specific paperss. The patron is responsible for supplying compensation to the topics, IP, IRB blessing. He appoints proctor, who monitors processs and studies. INVESTIGATOR ‘S BROCHURE Investigator ‘s booklet is a digest of all clinical and non clinical informations on the IP provide by patron relevant to the survey merchandise on human topic. It should be simple, concise, nonsubjective and non promotional that enables the clinician or possible research worker to understand it and do his /her ain indifferent hazard benefit assessment rightness of the test. An extended IB is non required if the merchandise ‘s pharmacological medicine is widely understood by the medical practicians. It should be renewed yearly and reviewed harmonizing to the patron ‘s written processs. Sponsor should do certain that an up to day of the month IB is made available to the research worker. IB should incorporate a rubric page and a confidentiality statement. It contains table of contents, debut, belongingss of preparation, consequence on worlds, and counsel for the research worker. Essential DOCUMENTS Essential paperss are those which permit the rating of the behavior of the trail and the quality of the informations produced. They demonstrate the conformity of the research worker, patron and proctor with the criterions of GCP and other regulative demands. Essential paperss are inspected by regulative governments and audited by patron ‘s independent audit map. They are grouped into three subdivisions harmonizing to the phase of trail where in it is generated. One before the beginning of clinical test, the 2nd one during the behavior of the test and 3rd one after the expiration of test. Trial maestro files should be established at the beginning of the test, both at the research worker ‘s and patron ‘s office. A concluding stopping point out of the file can be done merely when both the research worker and patron files are reviewed by the proctor and confirmed that all necessary paperss are in appropriate files. INDIAN GCP The clinical test should be supported by pre clinical informations on the IP back uping the proposed protocol. The protocol should incorporate an appropriate survey design, inclusion exclusion exclusion standards, quality control and quality confidence, ethical and safety considerations which includes the rule of essentialness, rule of voluntariness, IC and community understanding, rules of non development, rules of privateness and confidentiality, rules of safeguard and hazard minimisation, rules of professional competency, rules of answerability and transparence, rules of maximization of the public involvement and distributive justness, rules of institutional agreements, rules of public sphere, rules of entirety of duty, rules of conformity. ETHICS COMMITTIEE: They review and O.K. protocol. Harmonizing to Indian GCP the commission should consists of lower limit of 5 members and a upper limit of 12 to 15. There should be equal representation of age, gender, community etc. the ethical reappraisal should be done through formal meetings and consensus. The research worker should subject an application in the prescribed format along with the protocol at least 3 hebdomads in progress. The IEC should be able to supply complete reappraisal of the proposals and should inform their base by composing to the patron. INFORMED CONSENT AND SPECIAL GROUPS: In instance of non-therapeutic surveies the consent should be given by the topic. Pregnant or nursing adult females should non be a capable unless the research carries no more than minimum hazard. Research related to expiration of gestation could be conducted in adult females who wish to make MTP. Pregnant adult females can besides be included if he study is sing techniques to observe foetal abnormalcies. Children should non be included in research that could be carried out every bit good with grownups. IC should be obtained from parents every bit good from the kid and the kid should be made cognizant about the test procedure and his/ her refusal to take part in the clinical test is considered. Adequate justification is required while enrolling vulnerable topics. Duty The patron is responsible for research worker choice. The patron should come in into a legal and formal contract with institute/ research worker, sing conformity with GCP, entering and coverage, scrutinizing review and monitoring. Sponsor has to corroborate the reappraisal by moralss commission, supply information on IP, providing IP, ongoing safety rating of the merchandise, safeguarding survey topics, turn outing ADR/ AE describing signifiers to the research worker, guaranting appropriate readying of survey studies, naming proctors to supervise the survey, executing audit as portion of QA system, particular agreements in instance of multicentric tests, make agreements to ease communicating between research workers of different test centres. If the patron is a foreign company or individual, it shall name a local representative or CRO to carry through the duties by national ordinances. The guideline mandates that the patron and the research worker should subscribe a transcript of the Standard Operating Procedures ( SOPs ) . Besides, the research worker and his staff have to be cognizant and comply with SOPs. Indian GCP demands that the research worker should subscribe and send on the informations like Case Report Forms ( CRF ) , consequences and readings, analyses and studies of the survey from his/her Centre to the patron and the moralss commission. Monitor should be to the full cognizant of the IP. He oversees the advancement of the survey, observe and describe the capable enlisting rate to the patron, aids investigator in describing he data to patronize, guarantee all CRFs are filled right, subjecting written study to patronize after sing each site, The research worker should hold makings prescribed by MCI. He is responsible for all survey related medical determinations, guaranting the blessing of protocol by moralss commission, indifferent choice of survey topics, answerability of IP at survey site, subjecting written drumhead of the survey study to patronize. RANDOMISATION AND BLINDING Done to avoid prejudice and there are certain codification to place the topics which are unbroken secret during the survey and broken merely harmonizing to the protocol. The types of statistical analyses used must be clearly identified and should organize the footing of the survey. Particular Concerns: Clinical tests for vaccinums Sponsor and research worker should be cognizant of the procedure for carry oning clinical tests affecting vaccinums. They should be familiar with the guidelines provided by DCGI, DBT and GEAC. Subjects should be informed if they are injected with unrecorded or attenuated micro-organisms. There should be equal research lab installations and besides installations for the laboratory rating of seroconversion. Blessing from IEC should be ensured by the patron. Post selling surveies are required following seroconversion surveies. Relevant information sing the quality control is compulsory. Clinical tests for preventives: Subjects should be informed about the options. Children borne due to failure of preventives should be medically followed. Proper followup for the remotion of implant is necessary if implant is used as a preventive for test. Clinical tests with surgical procedures/medical devices: Animal safety informations is required. Phase 1 tests are non required as tests with medical devices can non be done on healthy voluntaries. Safety processs should be followed for the debut of medical devices. Informed consent should be followed as in with drug tests. Diagnostic agents- radioactive stuffs and ten beams: Informed consent should be obtained and the topics should non be exposed to radiation more than that of normal. Research should be done on patients undergoing processs for diagnostic or curative intents. Safety steps should be taken to protect them. Pregnancies should non be included to avoid hazards to embryo. Non radioactive diagnostic agents are considered as drugs and are to follow the same guidelines of drugs. Herbal redresss and medical workss Phase 1 surveies are non necessary and the plat and herbal redresss are presently in usage or mentioned in literature of traditional medical specialties and are prepared harmonizing to GMP. Toxicity surveies are non required for stage 2 tests if it is non found toxic when used for more than 3 months. Clinical tests with herbal merchandises should be carried out merely after standardisation and development of marker. Trails have to acquire blessing from regulative governments. Tests should be held in the presence of competent ayurvedic, siddha, unani doctor as co-investigator on in such a test. How to cite Comparison Of Good Clinical Practices Health And Social Care Essay, Essay examples

Sustainable Space Tourism Consumer Behavior

Question: Describe about the Sustainable Space Tourism for Consumer Behavior? Answer: Introduction Luxury product or service in economics is termed as any product or service that behaves separately from the law of demand. Demand for luxury products rise when income of an individual increases comprehensively are consumed by people with higher level of disposable income, and are generally that are treated as a possession to show off (Duval and Hall 2015). For this particular project, the luxury product chosen is Virgin Galactic Space Tourism. Luxury tourism when defined states the high level of expectation and superiority of services and generating higher level of satisfaction by incurring higher amount of expenditures. This particular segment of space tourism is considered as luxurious primarily because of the higher cost involvement and its ability to treat the travelers with the unique scope to visualize the landscape abode and beauty of the planet from the sky (Hall and Page 2014). The target market of space tourism is identified as follows: Age factor: Age factor is the most crucial determinant of space tourism. Generally, people belonging to the age group of 20- 45 years are more reluctant towards undertaking space tourism. Involvement of adventure and enthusiasm to enjoy stratospheric beauty and landscape make this particular tourism a perfect match for young and middle aged people (Ma and Hassink 2013). Location factor: Location factor is another important derivative of tourism as taste and preference of people regarding choice of tourism spot determines whether tourism activity will flourish or not. Attractive locations and its capability to provide adventure and most importantly treat people with the adventures of the sky is another factor that will highly regulate space tourism (Reddy Nica and Wilkes 2012). Income pattern and expenses: Level of income and pattern of expenditure of individuals are considered as another determinant of tourism. Space tourism being expensive in nature, therefore, people belonging to higher income group is more vulnerable towards availing this particular tourism service. Therefore, expense pattern of people emerges to be another criteria for targeting the market. People who are generally interested towards expensing lavishly to treat themselves with new services can be another attributes for flourishing space tourism. After reviewing the possible factors that regulates space tourism the two most important factors that will positively highlight the target - market is dependent on individual traits of higher income generation and people belonging to the identified age group (Ringer 2013). Methods Business highlight Virgin galactic space tourism is the latest introduction to the tourism industry; where dedicated professionals like engineers, scientists have taken the effort of introducing the first commercial space liner aircraft facilities for the enthusiasts willing to explore the scenic beauty of the earth from the space. The company aims to provide space tourists suborbital space flights and takes part in suborbital launches of small satellites and science missions. Even the tourists are supposed to be provided with the service of riding controlled helium balloons that would be taking them over the clouds (Thurlow and Jaworski 2013). In order to highlight the reason why people prefer to choose luxury tourism as their choice or preference are highlighted through review of the different factors that generates preference of people towards conducting space tourism. These are: Changes in customer values: Changes in the values of customers regarding consumption of luxury products has been one of the prime reasons behind growing trends of luxury tourism. Presently, individuals have become more inclined and attracted towards any particular service that provides them a feeling of uniqueness and experience something that provides higher level of satisfaction (Webber 2013). Changes in pattern of business: With changing pattern of demand of the consumers, the service providers are also directed towards providing differentiated services to stay ahead in competition. Service providers or tour operators started to provide tour services to extreme places and adventures and introduction of space tourism now determines the brilliance of visualizing landscape beauty from the stratosphere (Duval and Hall 2015). Consumer behavior factor is dependent on some common factors such as sociological factor. Cultural factors are considered to be the most important factors that regulates luxury tourism. The two most important sociological factors that determine the generation and flourishing of space tourism are stated as follows: Social classes- People belonging to different classes and parts of the society generally possess desires of treating themselves with different types of services. Level of income and pattern of investment are the two important traits behind availing a particular service. However, from the context of luxury tourism, specifically space tourism, people belonging to higher level of society with higher level of purchasing power are generally inclined towards availing this particular service (Ringer 2013). Trends of culture- Highlighting the factors out from the concept of general economics, luxury tourism does not follow the law of demand. Bandwagon effect is considered to be one of the prime reasons behind availing this particular form of services. Space tourism being considered as a pattern and trend of popularity and something to show off, people will be generally interested towards highlighting their choice and preference. Cultural trend of space tourism being on the higher side, people generally prefer to be attached with the service having greater brand value and proposition (Hall and Page 2014). Result/ Findings Figure 1: Increased rate of growth tourism form 2010 and projections until 2017 (Source :Webber 2013) After going through the changes in the pattern of tourism in all over the world, it can be stated that space tourism has been emerging as one of the trendiest pattern of tourism activity. In 2010, 16.1 % people were interested towards availing space tourism activity and the trends have risen in the following years with 18.9% of total number of tourists have taken space tours. In the upcoming years, the tourism activity in this particular sector is expected to rise up to 19.4% in 2017 (Reddy Nica and Wilkes 2012). Conclusion After reviewing the trends of space tourism, it can be stated that, space tourism will enjoy massive popularity in the upcoming years and increased activity from the people belonging to the higher income group and generally belonging to lower age group. Luxury tourism definitely highlights the factors like purchasing power of individuals and growing trends of extreme adventure tourism. Reference Duval, D.T. and Hall, C.M., 2015. Sustainable space tourism.The Routledge Handbook of Tourism and Sustainability, p.450. Hall, M.C. and Page, S.J., 2014.The geography of tourism and recreation: Environment, place and space. Routledge. Ma, M. and Hassink, R., 2013. An evolutionary perspective on tourism area development.Annals of Tourism Research,41, pp.89-109. Reddy, M.V., Nica, M. and Wilkes, K., 2012. Space tourism: Research recommendations for the future of the industry and perspectives of potential participants.Tourism Management,33(5), pp.1093-1102. Ringer, G. ed., 2013.Destinations: cultural landscapes of tourism. Routledge. Stangl, B., Kastner, M. and Polsterer, F., 2012, January. Social Virtual Worlds' Success Factors: Four Studies' Insights for the Tourism Supply and Demand Side. InSystem Science (HICSS), 2012 45th Hawaii International Conference on(pp. 993-1002). IEEE. Thurlow, C. and Jaworski, A., 2013. Visibleinvisible: The social semiotics of labour in luxury tourism.Elite Mobilities, pp.176-193. Webber, D., 2013. Space tourism: Its history, future and importance.Acta Astronautica,92(2), pp.138-143.

Mary Kay free essay sample

The VIP automobile program is our problem child. The cost of all three automobile incentive programs is eating our lunch. These words were spoken in the summer of 1989 by Dick Bartlett, president and chief operating officer of Mary Kay Cosmetics. tC In 1984, the company had introduced the VIP (Very Important Performer) car program to motivate its top-performing, nondirector beauty consultants (i. . , independent saleswomen). The program, which originally awarded the use of compact size Oldsmobile Firenzas to eligible beauty consultants, was modeled after the company’s acclaimed pink Cadillac program, introduced in 1969, for which only director-level consultants were eligible. The pink Buick program, Mary Kay’s third program, was also reserved for sales directors, but was based on less difficult performance criteria than the Cadillac program. Under all three car programs, Mary Kay awarded the use of a new car to eligible beauty consultants who sustained the required sales and recruiting levels for the designated number of months. We will write a custom essay sample on Mary Kay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Winners maintained the use of their cars for two years as long as they continued to meet the required sales volumes on a monthly basis. The company bore all the costs associated with leasing the new General Motors cars from ARI Leasing, insuring the cars, and then selling the used ones as consultants returned them. No The car programs had proven to be very effective motivators, helping company sales through a period of market stagnancy in the mid1980s. Over time, however, the cost of running the programs had escalated substantially. The cost of the VIP program in particular had skyrocketed in the late 1980s, with the number of leased cars approaching 3,000 in early 1989. In addition, there were approximately 1,000 Cadillacs and 1,000 Buicks in force in 1989. The number of car winners as a percentage of the total number of beauty consultants had doubled from 1. 5% in 1986 to 2. 5% by yearend 1988. Do Mary Kay’s management now faced the difficult challenge of containing further program cost increases without upsetting the powerful incentive system that was the firm’s primary source of growth and success. In addition to reducing total car program costs (especially VIP costs) as a percentage of sales, management was interested in redirecting the dollars behind other elements of its incen tive compensation plan for greater cost effectiveness. Also, management wanted to provide reward and recognition for a range of performance levels that was broad enough to meet the varying career interests of current and prospective beauty consultants. Hilary Weston prepared this case under the supervision of Professor Robert Simons as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. Copyright  © 1990 by the President and Fellows of Harvard College. To order copies or request permission to reproduce materials, call 1-800-545-7685, write Harvard Business School Publishing, Boston, MA 02163, or go to http://www. bsp. harvard. edu. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Harvard Business School. This document is authorized for use only by Hamid Akbari at University of Ontario Institute of Technology until October 2013. Copying or posting is an infringement of copyright. [emailprotected] harvard. edu or 617. 783. 7860. Mary Kay Cosmetics: Sales Force Incentives (A) Company Background op yo rP os 190-103 Mary Kay Cosmetics Inc. was an international manufacturer and distributor of premium skin care, hair care, and body care products. Mary Kay products were not available through retail stores. In 1988, its products were sold throughout the United States exclusively by a network of over 175,000 independent (self-employed) women who ranged in status from beauty consultants to national sales directors. (Mary Kay also sold internationally in seven countries. ) This sales force met directly with customers in their homes and offices to demonstrate and sell Mary Kay products. The firm’s 1,436 company employees worked out of its Dallas headquarters and manufacturing facility and its five regional distribution centers. In 1988, the company’s 25th anniversary, Mary Kay Cosmetics achieved record sales of $406 million, up 26% from $326 million in 1987. The original mission of company founder Mary Kay Ash had been to be a â€Å"teachingoriented† organization that provided women with exceptional opportunities for professional achievement, economic success, recognition, personal development, and independence. The organization had remained true o this goal, but had expanded its mission during the 1980s to include greater emphasis on consumer needs, product innovation, and quality. As revised in 1987, the Mary Kay Mission was â€Å"To achieve preeminence in the manufacturing, distribution and marketing of personal care products by providing personalized service, value, convenience and innovative solutions to consumer needs through our independ ent sales force. † Company Philosophy The â€Å"Consultant’s Guide† book provided to new beauty consultants stated the firm’s philosophy as follows: tC From the beginning, the Company has grown based upon the same philosophy: every person associated with the Company, from Chairman Emeritus to the newest recruit, lives by the Golden Rule, â€Å"Do unto others as you would have them do unto you† and the priorities of God first, family second, and career third. In describing the company’s commitment to the independent sales force, Chairman Rogers asserted, â€Å"Every aspect of the Mary Kay system is aimed at promoting a successful career for the beauty consultants. It’s through her succeeding that we all succeed. . . We’re committed to total customer satisfaction; and to the customer, a beauty consultant is Mary Kay. † No A director of sales development explained the relationship between the company and its sales force: There are five things that all consultants seek. We refer to them as STORM: Satisfaction with a task well done (self-worth); Teamwork (a sense of belonging); Opportunity (to succeed); Recognition; and Money. These five needs are being met through various aspects of our business. Do Company Ownership and Structure In 1984, after several years of extraordinary growth, a decline of 14% in sales and 8% in earnings had triggered a sharp drop in the corporation’s share price. In December 1985, in response to both the depressed share price and to their own desire to manage for the long term rather than for quarterly earnings, Chairman Mary Kay and her son, Richard Rogers (president and CEO at the time), led a management leveraged buyout for a price of approximately $315 million. Mary Kay and Richard also wished to avoid the impact that public financial reporting could have on sales force 2 This document is authorized for use only by Hamid Akbari at University of Ontario Institute of Technology until October 2013. Copying or posting is an infringement of copyright. [emailprotected] harvard. edu or 617. 783. 7860. Mary Kay Cosmetics: Sales Force Incentives (A) 190-103 op yo rP os t attitudes during a sales and stock price decline. Negative attitudes could easily trigger further sales and recruiting declines. Two years later, in November 1987, Mary Kay assumed the title of chairman emeritus and Rogers, 44, became chairman (retaining his title as CEO). Dick Bartlett, former executive vice president of Marketing, was named president and chief operating officer (COO). Mary Kay management prided itself on its lean internal staff. President Bartlett placed himself at the bottom of the organization, surrounded by staff support functions. Above him were the four operating divisions—Marketing, Sales, RD/Manufacturing, and Distribution—which â€Å"served† the sales force. Bartlett placed Mary Kay’s customer base of 15 to 20 million households at the top of the organizational structure. Exhibit 1 depicts the internal organizational structure and Exhibit 2 shows the hierarchical structure of the sales force as well as the profile of a typical beauty consultant. ) Bartlett explained the role of his internal organization and how it operated: Our goal is to support the independent sales force of 175,000 beauty consultants, because our sales force is our lifeblood. Our job in supporting the consultants involves a cont inual effort to update and improve the quality and selection of our products and to refine our facilities and procedures. We also have to anticipate and respond to the consultants’ needs. This all requires creativity and flexibility. tC One of my first challenges as president was to break down departmental fiefdoms. I instituted three types of meetings that bring together managers from different departments. The weekly Sales and Marketing meetings are religiously attended by top management. I never miss those meetings. They’re where the hot topics are raised and discussed. We’ve also created what we call â€Å"CATS†Ã¢â‚¬â€Creative Action Teams. These cross-functional temporary task forces are formed on an ad hoc basis whenever any employees identify a specific problem or opportunity which they think they can take on, especially those affecting quality improvement. The purpose of the CATS is to nurture creativity and keep the organization flexible. We track the progress of all CAT projects at our weekly meetings, and employees are usually recognized for successful completion. The main personal link between the company and the sales force was the group of six regional sales development directors. One of them described his role: Do No The job of the six of us is to bridge the gap between the growing sales organization and the company. We picture ourselves as their voice internally. Each of us covers a geographic region containing 700 to 800 sales directors and 30,000 to 40,000 beauty consultants. We wear a lot of hats—information conduit, administrator, motivator, personal and financial advisor, and so on. Also, there’s an expectation on the part of each consultant that their own personal considerations will be taken into account. Let’s say a woman works all year and misses a director’s goal by $18, we’d destroy her if we didn’t give her a break. We need to be flexible, so we make those kinds of calls. Sales Force Support In addition to personal contact with the field, Mary Kay Cosmetics employed an elaborate set of tools and programs designed to motivate, recognize, and develop its beauty consultants: Communications The company produced a constant flow of written material for the sales force, including a monthly magazine, weekly newsletters, training manuals, and product brochures. It also 3 This document is authorized for use only by Hamid Akbari at University of Ontario Institute of Technology until October 2013. Copying or posting is an infringement of copyright. [emailprotected] harvard. edu or 617. 783. 7860. 190-103 Mary Kay Cosmetics: Sales Force Incentives (A) op yo rP os t provided video and audiocassettes (for recruiting, training, and motivating), promotional sales aids, and a telephone hot line for advice and answers. Mary Kay also regularly solicited feedback from consultants and customers by conducting surveys and focus groups. The company used this information to improve existing products and packaging and to develop new products and selling tactics. Events Mary Kay sponsored a variety of contests, conferences, and other events for the consultants, which combined all three elements mentioned above—motivation, recognition, and education. The biggest event was the annual seminar, which in 1988 was attended by 25,000 consultants. (The three-day event was divided into four back-to-back identical sessions because of its sheer size. The seminar was open to all consultants and directors; however, registrants paid their own way to attend and participate in the festivities and training sessions. The climax was a gala awards night in which consultants of all levels were honored and rewarded for their achievements before an applauding crowd of thousands. Rewards ranged from ribbons, jewelry, furs, and luxury trips to the crowning of â€Å"queens. † Sale force activities Ongoing support within the beauty consultant networks was another important ingredient in the Mary Kay formula for direct selling. Despite the high level of company support, the vast majority of a consultant’s interaction was with her unit director and the other 30 to 150 consultants in her unit, and not directly with Mary Kay management, which had no formal control over the sales force. 1 tC Because Mary Kay Ash believed that people could be â€Å"praised to success,† the company fostered a sale force culture based on positive reinforcement and recognition. This was achieved through several means. First, the company did no sales force recruiting; the independent consultants personally chose heir own new recruits. This personalized approach increased the likelihood of successful director-consultant relationships. Also, the company provided guidelines to assist the independent sales force in motivating and training its members. For example, the companysuggested Monday unit meetings were the primary forum for the sharing of product information, selling tips, and success stories, as well as group praise. These weekly unit meetings not only served as a support group and training class, but also created peer pressure to succeed. In â€Å"Memo,† the company’s weekly newsletter to directors, and in the Director’s Guide, the company provided directors with many kinds of creative tips and tools for training and developing their units and conducting effective meetings. Do No Recognition and prizes The majority of beauty consultants did not attend the annual seminar or receive cars and other large prizes. All active consultants, however, were motivated to increase their sales and recruiting by a constantly available array of prizes and recognition for incremental progress. Company-sponsored gifts and prizes were offered for achieving sales and recruiting goals and winners’ names were listed in Applause, Mary Kay’s monthly magazine for consultants. In addition, directors, at their own expense and discretion, rewarded their unit members for achieving various milestones. The gifts and prizes handed out by directors to beauty consultants usually took the form of jewelry and other accessories, often with the Mary Kay logo on them, and were usually awarded in front of a group. (Exhibit 3 lists a representative sampling of the type and cost of directors’ gifts to unit members. For example, upon signing up her first recruit, each consultant received a string of imitation pearls and congratulatory applause at her unit’s weekly meeting. At each step in her Mary Kay career, a consultant received additional recognition and status symbols, including â€Å"ladder† pins with varying numbers and types of gems, which indicated her level of 1The signed agreement between an independent beauty consultant and the company stipulated certain basic guidelines that the consultant was required to follow, such as her legal responsibility to represent the company and its products honestly and accurately. Mary Kay Cosmetics, however, had virtually no management control over the independent contractor sales force. 4 This document is authorized for use only by Hamid Akbari at University of Ontario Institute of Technology until October 2013. Copying or posting is an infringement of copyright. [emailprotected] harvard. edu or 617. 783. 7860. Mary Kay Cosmetics: Sales Force Incentives (A) 190-103 op yo rP os t achievement. (See Exhibit 4 for the hierarchy of nonfinancial sales force incentives. Senior Vice President of Sales Bart Bartolacci described the role of recognition as an incentive: As Mary Kay herself would say, â€Å"A $5 ribbon plus $20 worth of recognition is worth more than a $25 prize. † In other words, give them a check, but give it to them on stage. Then they will really respond. I would never take away the recognition element. It would be like putting my head on a chopping block. Some of the women really don’t need the money at all, but the recognition is addictive. In fact, the top people in our sales organization motivate their units through recognition, not expensive prizes. Financial incentives The financial incentives, however, were also considered an indispensable ingredient in the firm’s direct selling strategy. According to management, the power and appeal of Mary Kay’s incentive system were rooted in the carefully designed combination of compensation, advancement opportunity, prize incentives, and recognition. According to the Mary Kay Marketing Plan (i. e. , the incentive compensation and advancement plan), a consultant’s income was determined by a very clear and objective method, based on her selling and recruiting activity. No organizational constraints limited the pace at which a consultant could advance her status and increase her income. In 1988, the highest paid sales director earned over $400,000 and roughly 90 others had six-figure incomes. The company, via its beauty consultants, aggressively advertised the Marketing Plan’s objectivity and unlimited earning potential to attract new recruits. The specific components of the plan were based on the following premise, as explained by Sales Group Executive Vice President Barbara Beasley: tC There are three things we want beauty consultants to do: order products, sell products to customers, and recruit new consultants. Recruiting is really the big source of growth because sales per consultant can rise only so much. That puts a limit on both company growth and consultants’ earning potential. Moreover, because approximately 70% of consultants drop out each year, we need new recruits just to maintain sales. We currently recruit about 10,000 consultants per month and lose 7,000 per month. I know that turnover rate sounds high. But, in fact, our rate is the lowest in the direct-selling industry, and lower than most retailers’ sales staff turnover. No But a good director must sell as well as recruit. Her best source of new recruits is her customer base. Also, her role as leader, teacher, and motivator involves setting an example for her unit members. We also need the sales directors to stay on top of customers’ needs and their reactions to new products because the directors are our strongest tie to the marketplace. Do Although all consultants fell into one of two general categories, nondirectors and directors, there were multiple titles within each group. The financial success of the more senior consultants and of directors depended heavily on their ability to recruit new consultants and on the ongoing performance of their recruits. Exhibit 5 summarizes the compensation for all levels as described below. An entry-level beauty consultant’s income was the difference between the retail value of the products she sold and the wholesale price (usually 50% of suggested retail) at which she bought 5 This document is authorized for use only by Hamid Akbari at University of Ontario Institute of Technology until October 2013. Copying or posting is an infringement of copyright. [emailprotected] harvard. edu or 617. 783. 7860. 190-103 Mary Kay Cosmetics: Sales Force Incentives (A) op yo rP os t products from Mary Kay. A nondirector consultant also received a 4% to 12% commission2 on the sales of all her personal recruits. Once she had at least five recruits, her title became Team Leader and she could try to qualify for the use of a VIP car. In order to win the use of a VIP car (a red Pontiac Grand Am) and keep it for the entire awarded period of 24 months, a consultant had to reach and maintain three types of targets over that period: (1) team monthly production volume (i. e. wholesale value of all her recruits’ orders); (2) personal monthly wholesale production; and (3) number of active recruits. Each VIP consultant was given a fixed â€Å"allowance† she could draw on to make up for shortages in particular months, so that she would not have to relinquish her car because of one or two bad months. The allowance could be increased (and thereby â €Å"banked†) by performance above the minimum requirements in any given month. Once a consultant became a sales director (the qualifications were again tied to personal and team production and number of recruits), several additional avenues of income opened up to her. In addition to receiving an 8% to 12% commission on her personal recruits’ wholesale orders, she received a 9% to 13% commission on the production of the entire unit she directed, which included her recruits’ recruits. In addition, she received a sliding-scale monthly bonus of $400 to $2,500 if her unit’s total monthly production exceeded $4,000. Thus, if a director’s unit achieved the $4,000 threshold, the compensation system rewarded her doubly for the unit’s performance. Finally, a director also received a $100 to $400 bonus for each month in which her unit of consultants recruited at least three new active consultants. As soon as one of a director’s unit members became a director herself, the former became a senior sales director. In addition to the sources of director compensation, senior directors also received a 4% commission on the monthly production of all their â€Å"offspring† units. If they had eight or more offspring units, the commission increased to 5%. tC A national sales director—the highest position in the Mary Kay independent sales force—did not directly work with nondirector beauty consultants. Her compensation was based on the wholesale production of both her first-line and second-line offspring units. She received a commission of 5% to 8% and 2%, respectively, for the two tiers of units. History of the VIP Car Program No Between 1983 and 1989, Mary Kay’s car programs increased from a base of 1,100 cars on the road to over 5,000 cars. Most of this increase was due to the VIP program, which was introduced in 1984. By mid-1989, VIP cars in force numbered 3,000. The number of VIP car winners had grown rapidly despite increases in program qualification requirements in 1986, 1988, and 1989. Increased VIP participation was accompanied by several external cost trends: The costs to Mary Kay of leasing the cars had increased with interest rates. Automobile insurance premiums had escalated faster than both inflation and prices of Mary Kay products. Do †¢ †¢ General Motors discontinued the Oldsmobile Firenza, reducing the resale value of the one- and two-year-old cars. 2Commissions were based on wholesale orders and the percentage level depended on the number of recruits a consultant had. 6 This document is authorized for use only by Hamid Akbari at University of Ontario Institute of Technology until October 2013. Copying or posting is an infringement of copyright. [emailprotected] harvard. edu or 617. 783. 7860. Mary Kay Cosmetics: Sales Force Incentives (A) 190-103 The Current Challenge op yo rP os t All of these trends had contributed in driving up the cost of the VIP program. The cost increase was further magnified by the decline in car â€Å"tenure†: an increasing proportion of the consultants who had qualified for VIP cars were unable to maintain the required sales and recruiting levels for the 24month period. As a result, Mary Kay often was forced to reclaim cars that were substantially less than two years old. The newer a car when Mary Kay reclaimed it from a consultant, the greater the disparity between the car’s unamortized book value and the (much lower) resale price that Mary Kay received for it. In short, the company absorbed larger losses on cars that were in service for shorter periods of time. Mary Kay’s top management was seeking a broad solution to the rising costs—and corresponding diminishing returns—of its incentive plan, the VIP car program in particular. According to Richard Wiser, vice president of Financial Planning and Analysis: Over the last several years, we’ve watched the cost of the car programs and of commissions creep up relative to sales. [See Exhibits 6 and 7. ] Car expenses in particular have really jumped up since 1985. In the past, we’ve always gone for incremental cost savings. We took a egative approach: we simply raised the program qualification requirements when we wanted to reduce the cost of the program. Now, we want to be more creative. We have Finance, Marketing, and Sales all working together to identify innovations that would save money for us but, at the same time, keep the sales force morale up and boost the effectiveness of the incentives. tC We haven’t been getting a bang for our buck from all VIP consultants. Unless they are trying to qualify for directorship, many feel no motivation to increase their sales and recruiting efforts above the level needed to maintain the use of their cars. We’re not tapping their full potential because we’re not rewarding them for achieving it. President Dick Bartlett continued: No Richard is right. In fact, those VIP consultants who really do want additional income and recognition may rush into directorship prematurely. They may qualify before they have a large, strong team base and sufficient experience. That’s bad for everyone. The consultant must fight a frustrating uphill battle to retain her director status. And from our perspective, her unit’s size and performance may deteriorate. A weak director hurts unit morale and development. The problem trickles down: when a weak or negligent consultant loses a customer, it’s a lost sale for Mary Kay. Customers can’t buy our products in retail stores and the customer is not likely to seek out another consultant. Do Bartlett and his management team summarized the objectives of the Marketing Plan modifications they sought: †¢ To improve profit margins by reducing overall beauty consultant compensation (particularly the costs associated with the car programs) as a percent of sales—a ratio that had been escalating yearly. †¢ To enhance the beauty consultants’ career path with more distinct milestones and forms of reward. Bartlett was particularly concerned about two issues that had adversely affected many top-performing VIPs: 7 This document is authorized for use only by Hamid Akbari at University of Ontario Institute of Technology until October 2013. Copying or posting is an infringement of copyright. [emailprotected] harvard. edu or 617. 783. 7860. 190-103 Mary Kay Cosmetics: Sales Force Incentives (A) op yo rP os t 1. Many had worked extra hard to achieve director status but were ill-prepared for the extra demands of continuing director-level performance. . Many had stagnated at a â€Å"maintenance† sales level simply to retain their VIP cars. †¢ To make cost reductions elsewhere in the Marketing Plan while preserving sales force morale and motivation. †¢ To minimize the cost to the firm of maintaining low-performing consultants, i. e. , those with very few recruits and no indication of ambitious growth goals. At the conclusion of their interview with the casewriters, the managers reemphasized the extreme sensitivity of beauty consultants’ actions to changes in the Marketing Plan. They cited an example: in 1984, an announced increase in VIP qualification criteria resulted in an enormous â€Å"rush† for VIP status before the effective date of the program change. As a result, the number of VIP car winners temporarily increased dramatically, rather than tapering off as intended. (Refer to Exhibit 6. ) Moreover, many of those consultants who had rushed to obtain cars had relatively low tenure with Mary Kay. So, they did not have the experience and team strength to maintain their VIP status. As a result, they had to forfeit their cars prematurely, which was demoralizing for them and costly for the firm. Do No tC In general, any change in the Marketing Plan that was not well-received by the sales force of over 175,000 beauty consultants could be disastrous to the company: not only would sales drop off in the near term, but the sales force attrition rate could increase and the recruiting rate decrease over the long term. Aware of this danger, management had scheduled the first â€Å"Mary Kay Summit Meeting† and invited all national sales directors (the top of the independent sales organization) to be involved in designing changes in the Marketing Plan. Management wanted to bring to the Summit Meeting their own draft plan as a starting point for discussions with the national sales directors. 8 This document is authorized for use only by Hamid Akbari at University of Ontario Institute of Technology until October 2013. Copying or posting is an infringement of copyright. [emailprotected] harvard. edu or 617. 783. 7860. Mary Kay Cosmetics: Sales Force Incentives (A) op yo rP os t Mary Kay Organizational Structure Do No tC Exhibit 1 190-103 9 This document is authorized for use only by Hamid Akbari at University of Ontario Institute of Technology until October 2013. Copying or posting is an infringement of copyright. [emailprotected] harvard. edu or 617. 783. 7860. Mary Kay Cosmetics: Sales Force Incentives (A) Exhibit 2 op yo rP os t 190-103 National Sales Directors (60+)a Average Income: $160,000 Executive Senior Directors and Senior Directors (1,700) Average Income: $44,000 Directors and Star Directors (3,000+) Average Income: $23,000 Team Leaders (including VIPs and Directors-in-Qualification) (3,300) Average Income: $9,200 Star Recruiters, Star Consultants, and All Other Active Consultants (gt;175,000) Average Income: $1,900 PROFILE OF A TYPICAL BEAUTY CONSULTANT b †¢ †¢ †¢ †¢ 24 to 54 years old arried with children holds another job has some college education †¢ †¢ †¢ †¢ lives outside a major urban area spends approximately 8 hours per week on Mary Kay work earns less than $5,000/year through May Kay work holds $2,500 to $3,000 worth of inventory (at suggested retail value) in her home Do No tC aNumbers in parentheses represent headcounts bBased on entire sales force. Directors and above, however, do Mary Kay work full-time. This document is authorized for use only by Hamid Akbari at University of Ontario Institute of Technology until October 2013. Copying or posting is an infringement of copyright. [emailprotected] arvard. edu or 617. 783. 7860. Mary Kay Cosmetics: Sales Force Incentives (A) Director Prizes for Unit Membersa (representative sampling) Item op yo rP os t Exhibit 3 190-103 Cost to Director Ordered Through Mary Kay Director Supply Department: Business card case Checkbook cover Ask Me About Mary Kay luggage tag Mary Kay pencils (pkg. of 12) 1. 25 Gold money bag 1. 50 Mauve ring binder Pearls of Sharing bracelet 3. 00 Pearls of Sharing necklace 5. 00 Mary Kay pens (pkg. of 25) 5. 00 Glamour Face sweatshirt 10. 00 Ordered through independent distributors of promotional products and specialty gifts: Mink key rings Costume jewelry Picture frames Belts .75 2. 75 (all $5 to $20) Wrist watches .50 tC $. 50 Do No aThese prizes were purchased by directors at their own expense to award to eligible beauty consultants at weekly unit meetings. 11 This document is authorized for use only by Hamid Akbari at University of Ontario Institute of Technology until October 2013. Copying or posting is an infringement of copyright. [emailprotected] harvard. edu or 617. 783. 7860. This document is authorized for use only by Hamid Akbari at University of Ontario Institute of Technology until October 2013. Copying or posting is an infringement of copyright. [emailprotected] harvard. edu or 617. 783. 7860. Personally recruit three or more Active Consultants Personally recruit five or more Active Consultants Maintain team production of $3,000/month, personal production of $600/month Attain a unit size of at least 30 Active Consultants and at least $14,000 wholesale unit production within a four-month, qualification period Have at least 1 off-spring director (Executive Senior Directors need 5 off-spring) Have at least 10 first-line off-spring directors, 8 of whom are senior directors Star Recruiter Team Leader VIP Sales Director Senior Director National Sales Director 190-103 -12- rP os t aThis list of awards was supplemented by a continual variety of company-sponsored and director-sponsored contests for specific time periods, as well as personal congratulatory letters from Mary Kay Ash for achievers of various milestones, and lastly, lavish awards and recognition for year-long efforts (before 7,000 people) at the annual Seminar. Contest prizes ranged from calculators and costume jewelry to furniture. Top-line Cadillac; Annual Summit Meeting; special suit; Presidents Circle Awards; Millionaire Club recognition Any commissions paid to sales directors on products repurchased by the com pany were charged back to the directors to whom they were paid based on the companys premise that commissions are earned by sales directors only on products which consul ants buy and resell to the ultimate t consumers. aCommissions are calculated and paid out on a monthly basis. Note: National Sales Directors: Senior Directors (and Executive Senior Directors): All Directors: †¢ tC No Recruiters, Star Recruiters, Team Leaders, VIPs, and all Directors: All Consultants: Compensation Receiveda Mary Kay Marketing Plan (all sources of financial compensation)

Greek statues--kouros essays

Greek statueskouros essays Kouros are life size or larger, freestanding stone figures of unclothed young man striding forward. They are considered today to be one of the most distinctive products of the Archaic era, the period of ancient Greek history from roughly about 650 to 500 BCE. The statue's head, feet and hands all point rigidly straight forward emphasizing the frontal view. As a standing figure, the statue is taller than it is wide. Its vertical orientation is emphasized by a central axis running vertically between the legs, through the navel, the cleft of the chest and between the eyes. When viewed frontally the figure is disposed symmetrically about this central axis. Auguste Rodin is generally recognized as the most important sculptor of the nineteenth century. The Age of Bronze is Rodins first masterpiece. To the academic practice of creating a balance between nature and an ideal, Rodin brought three innovations: an equal attention to every detail of the work; an insistence that the figure itself is the subject, not that the figure portrays a subject; and the dynamism supplied by complex asymmetrical axes. Such innovations would have remained intellectual and technical were it not for the genius of Rodin's hands. Rodin was able to translate his immense passion for work and his abiding love of the human form into "Nature" and "movement" were terms used by Rodin as touchstones for making sculpture Their beauty, energy, and sexuality-expressed in figures expressed the aesthetics of the fragment reveal a depth of feeling for humanity Rodin made the legs and lower torso of the figure slimmer than those of the model, and he also made the head somewhat smaller. Such details, which recall Hellenistic sculptures Rodin had seen in the Louvre and in Italy, confirm his remark that he found inspiration for his figure in a Greek Apollo. He was devoted to Greek and Roman art. ...

Heres How to Use Attribution to Avoid Plagiarism in Your News Stories

Heres How to Use Attribution to Avoid Plagiarism in Your News Stories Recently I was editing a story by a student of mine at the community college where I teach journalism. It was a sports story, and at one point there was a quote from one of the professional teams in nearby Philadelphia. But the quote was simply placed in the story with no attribution. I knew it was highly unlikely that my student had landed a one-on-one interview with this coach, so I asked him where he had gotten it. I saw it in an interview on one of the local cable sports channels, he told me. Then you need to attribute the quote to the source, I told him. You need to make it clear that the quote came from an interview done by a TV network. This incident raises two issues that students often are unfamiliar with, namely, attribution and plagiarism. The connection, of course, is that you must use proper attribution in order to avoid plagiarism. Attribution Lets talk about attribution first. Any time you use information in your news story that doesnt come from your own firsthand, original reporting, that information must be attributed to the source where you found it. For example, lets say youre writing a story about how students at your college are being affected by changes in gas prices. You interview lots of students for their opinions and put that in your story. Thats an example of your own original reporting. But lets say you also cite statistics about how much gas prices have risen or fallen recently. You might also include the average price of a gallon of gas in your state or even across the country. Chances are, you probably got those numbers from a website, either a news site like The New York Times, or a site that specifically focuses on crunching those kinds of numbers. Its fine if you use that data, but you must attribute it to its source. So if you got the information from The New York Times, you must write something like this: According to The New York Times, gas prices have fallen nearly 10 percent in the last three months. Thats all thats required. As you can see, attribution isnt complicated. Indeed, attribution is very simple in news stories, because you dont have to use footnotes or create bibliographies the way you would for a research paper or essay. Simply cite the source at the point in the story where the data is used. But many students fail to properly attribute information in their news stories. I often see articles by students that are full of information taken from the Internet, none of it attributed. I dont think these students are consciously trying to get away with something. I think the problem is the fact that the Internet offers a seemingly infinite amount of data thats instantly accessible. Weve all gotten so accustomed to googling something we need to know about, and then using that information in whatever way we see fit. But a journalist has a higher responsibility. He or she must always cite the source of any information they havent gathered themselves. (The exception, of course, involves matters of common knowledge. If you say in your story that the sky is blue, you dont need to attribute that to anyone, even if you havent looked out the window for a while.) Why is this so important? Because if you dont properly attribute your information, youll be vulnerable to charges of plagiarism, which is just about the worst sin a journalist can commit. Plagiarism Many students dont understand plagiarism in quite this way. They think of it as something thats done in a very broad and calculated way, such as copying and pasting a news story from the Internet, then putting your byline on top and sending it to your professor. Thats obviously plagiarism. But most cases of plagiarism that I see involve the failure to attribute information, which is a much more subtle thing. And often students dont even realize they are engaging in plagiarism when they cite unattributed information from the Internet. To avoid falling into this trap, students must clearly understand the distinction between firsthand, original reporting and information gathering, i.e., interviews the student has conducted him or herself, and secondhand reporting, which involves getting information that someone else has already gathered or acquired. Lets return to the example involving gas prices. When you read in The New York Times that gas prices have fallen 10 percent, you may think of that as a form of information-gathering. After all, you are reading a news story and getting information from it. But remember, to ascertain that gas prices had fallen 10 percent, The New York Times had to do its own reporting, probably by talking to someone at a government agency that tracks such things. So in this case the original reporting has been done by The New York Times, not you. Lets look at it another way. Lets say you personally interviewed a government official who told you that gas prices had fallen 10 percent. That is an example of you doing original reporting. But even then, you would need to state who was giving you the information, i.e., the name of the official and the agency that he works for.   In short, the best way to avoid plagiarism in journalism is to do your own reporting and attribute any information that doesnt come from your own reporting. Indeed, when writing a news story its better to air on the side of attributing information too much rather than too little. An accusation of plagiarism, even of the unintended kind, can quickly ruin a journalists career. Its a can of worms you just dont want to open. To cite just one example, Kendra Marr was a rising star at Politico.com when editors discovered  shed lifted material from articles done by competing news outlets. Marr wasnt given a second chance. She was fired. So when in doubt, attribute.

Criminal justice process Research Paper Example | Topics and Well Written Essays - 1500 words

Criminal justice process - Research Paper Example Moreover, felony cases have both direct and indirect consequences. Direct consequences are those, which are expected in a typical felony case. This includes imprisonment, fines, probation, and other related costs. Indirect consequences, on the other hand, include barring a criminal from participating in an election and bond denial, among others. Orfield (2005) argues that many people do not know what is expected of them when charged with felony. This always put a lot of pressure and fear among many defendants and witnesses and even the plaintiff in the case. However, what is important is that anybody charged with a felony should make an attempt and get a lawyer to represent him or her and give necessary advice concerning the rights of the accused. This paper will discuss the procedures expected in a typical felony case. There are usually a number of procedures and stages involved in felony probation. This includes an arrest, followed by arraignment, preliminary examination, circuit c ourt arraignment, pre-trial, trial and sentencing, appeal and probation. Arrest It is reported that the responsibility of arresting a suspect in felony matters lies with the police. In this case, once the police have gathered enough evidence from the scene of the alleged crime, he expected to pursue the suspect, apprehend, and bring the accused to the police station. However, in some instances, a suspect is only issued with court sermons advising accused to appear in court on a certain date. This usually happens for lower level offenses, which may not necessarily warrant an arrest (Cole, Smith and DeJong, 2012). Interrogation Once the police have arrested the accused, the police may interrogate him but this is not a must. However, in case the police are interested in interrogating the accused, it is always advisable that the accused insist on speaking with a lawyer. The reason for an attorney’s representation is to prevent the accused from giving incriminating statements whic h may be used against them by the police in a court of law (May, Minor and Ruddell, 2007). Initial appearance This usually marks the opening phase where the accused is arraigned in court and should be conducted within the first 24 hours after the arrest. Usually a number of things take place at this stage. This includes informing the suspect of the charges leveled against him or her. It is also here that the suspect is reminded of his right to have a lawyer’s representation. However, in case the accused cannot produce a lawyer, then the court is expected to provide one. It is also reported that it is at this stage that the conditions of release is determined such as whether the accused can be bonded or put in prison as he or she awaits the charges for the good of the society. Finally, another hearing date is set for subsequent proceedings, which is usually conducted in a superior court (Orfield, 2005). Preliminary Hearings Fourteen days after the initial appearance, the accus ed is supposed to be taken through preliminary examination. This is also a very crucial stage since it is here that the judge is expected to decide if there is reasonable ground to continue the case to the next level. It is also at this stage that the charges may be dropped in case the judge finds no reasonable ground to continue with the case. What is unique at this stage is that it is a one-sided procedure since it is only involves the review of incriminating evidence for

Issue Report Essay Example | Topics and Well Written Essays - 750 words - 1

Issue Report - Essay Example Are they really people that the ordinary Joes and Janes can look up to in terms of what is right and wrong? What to believe in and what not to believe in? Jost was accurate in reporting that celebrities have the kind of star power that can move mountains and gain international support for their causes which range from everything from animal rights to using the right kind of shower gel. As he amply put it: More than 2,800 celebrities now support slightly more than 1,800 causes. In a celebrity-obsessed society, entertainers and athletes can help focus public attention on global trouble spots, raise funds for disaster relief or increase public awareness of little-known diseases or medical conditions. (Jost, â€Å"Celebrity Advocacy: Do Stars Influence Issue, Politics?†) Needless to say, these celebrities now have to be more than just pretty faces on camera that can repeat the words written by other people for them like the parrots they were once viewed to be. These days, they have to work hard to be taken seriously in their business and an in-depth knowledge of their advocacy usually strikes that cord. People like George Clooney and Bono have worked very hard in order to prove that they are more than just pretty faces and are capable of influencing world leaders into at least listening to the plight of those whose lives these celebrities feel so concerned about. They have become masters at this new game of publicity for advocacy (Dieter & Kumar, â€Å"The Downside of Celebrity Diplomacy: The Neglected Complexity of Development†). Theirs are now one of the the most important voices when politics and issues are discussed on a national and international level. Celebrities are more than just actors on screen now. They are the people who encourage others to learn more about issues that directly affect them at the moment, or could have a tremendous impact on them in the future (Casey,

Ken Kesey’s One Flew Over the Cuckoo’s Nest Essay Example for Free

Ken Kesey’s One Flew Over the Cuckoo’s Nest Essay I. Introduction The book One Flew Over the Cuckoo’s nest is the result of Ken Kesey’s own experience during his work in mental institution in late 1950s. This book reflects the themes of individuality and rebellion of that time that include protest against conformity. It is the story of one small rebellion that was successful through a big sacrifice. The book is largely symbolic and many characters and things in it are allegoric. II. Body Rebellion is the major theme in the book. It is shown as a confrontation between protagonist Randle McMurphy and antagonist Nurse Ratched. Before McMurphy entered the ward, it was the small structured society of mentally ill patients ruled by powerful Nurse Ratched who weakens them by psychological manipulation. There is no chance that anybody would defy her. After the arrival of McMurphy the situation changed dramatically because this patient is sane and has a strong personality. The figure of McMurphy is symbolic in the way how he sacrificed himself to let the patients realize who they are and regain their spirits. The narrator of the story, Chief Bromden, realizes that he is not weak and breaks free from the ward. McMurphy is compared to Christ in many ways: he is sacrificed, crucified on the table with electroshock; he gathers disciples around him and arranges the fishing trip as Christ who led his twelve disciples to the sea to test their faith. III. Conclusion The book has made a big impression on me in the way how individuality is confronted with the submission and conformism. It teaches rebellion against humiliation of human nature. However, I dislike the author’s view of women as the castrators of men in this book. Nurse Ratched is portrayed as a horrible creature who has no feminine features about her. I liked the figure of prostitute Candy, although she is shown only as the means to relieve Billy Bibbit. Having many symbols and allegories, this book makes us think and not only entertain ourselves.

Women as Undeveloped Men :: Ancient Greece Aristotle Female Essays

Women as Undeveloped Men Even the hard science of medicine is not always devoid of social information about the culture in which it is written. In ancient Greece, medical texts such as Aristotle’s The Female Role in Generation as well as The Seed and The Nature of the Child, both Hippocratic texts, all reinforced the idea that women are the result of weaker sperm despite differences in the specifics of their arguments. Aristotle wrote about the equivalence of menstrual fluid and male semen, except for menstrual fluid’s inability to generate offspring. The Hippocratic texts concluded that both partners contain sperm, and the combination of the strong male sperm and the strong female sperm creates a male child. The texts also mention the similarities between women and children, which explains the similar treatment of the two in Greece. The connection between eunuchs and women was also pointed out by reinforcing the physical semblance between unfertile men and mature women. All of these arguments come together to scientifically explain the female inferiority to the male sex, an all-encompassing aspect of society in ancient Greece. The medical texts of ancient Greece provide the scientific base for the conclusion of the society that women are undeveloped men and attempt to explain the patriarchal hierarchy of Grecian society that severely limited women’s rights and viewed them as second class citizens. The subject of semen, its nature and its role in generation inspired theories centering on the male’s ability and the female’s inability in both The Nature of the Child and Aristotle’s piece, The Female Role in Generation. According to the Hippocratic text The Nature of the Child, there is stronger and weaker sperm (346). On the subject of twins the reading states, â€Å"the pouch which receives thicker and stronger sperm will contain a male, while that which receives sperm which is more fluid and weaker will contain a female†(Lloyd ed., 346). Therefore a female is the result of weaker sperm, a weaker version of man. Similarly, Aristotle concludes that â€Å"menstrual fluid is a residue, and it is the analogous thing in females to semen in males† (Fant and Lefkowitz, 339). He describes the â€Å"male as possessing the principle of†¦generation† (ibid.). The female is simply â€Å"that out of which the generated offspring†¦comes† since â€Å"the female does not contribute any semen to generation† (ibid.

Music publication through what was relevant in society

Dear Miss Bethany Sharp, I have done extensive research into the following magazines in order to conclude their success as a music publication through what was relevant in society. NME 1950's What was Society like? It was the end of wartime rationing from World War 2 and there was now a consumer society. Teenagers had now been given spending power but no means of entertainment but magazines. Rock ‘n roll hit the scene with a new audience, the emerging youth culture had now taken the music scene and Rock was now dismissed by older generations. This type of music was popular mostly with teenagers who were trying to break out of the mainstream idea of the middle class. Also, The US had now created their own Hot 100 Music Charts – NME responded to the change in Society so because teenagers wanted to break out of the idea of middle class that Editors decided to publish adds in the magazines content ‘wanted: hip young gun slingers'. NME did this so that they could get new, fresh writers who represented part of the audience; therefore they were part of the music scene and would have a more informal mode of address, therefore relate as well as appeal to them, creating success for the magazine. – NME responded to the change in Society that the US had now created a music chart, so NME they decided to introduce the first British Pop charts. It appealed to the audience and created success as it was the best selling singles chart in the UK and in a sense influenced the audience in what to listen to and what was part of the music scene. 1960's What was Society like? London spent much of its time swinging and dancing as much of the music scene. The nation became more obsessed with political and cultural events. The British invasion of rock and roll, beat and pop performers now appeared by performers such as The Beatles. – NME responded to the change in Society to embraced the new British groups emerging at the time; The Beatles and The Rolling Stones were arguably the two most renowned groups to emerge during this 60's and they were frequently featured on the front cover. – NME responded to the change in Society because it was between January and June 1964, NME's sales peaked to 306,881 that as the Beatles and the rolling stones were taking on the music scene, NME was left to track the new rock music. 2000's What was Society like? Society has now become multi-platform and fast paced because of all the new mediums and the use of synergy – technology has now become a necessity to everyday life – NME responded to the change in Society as technology was becoming more used in everyday life, i.e. the internet, NME felt that it might lose sales as factors such as piracy and easy accessible information can come about, so NME absorbs part sister/rival publication melody maker in 2000. – NME responded to the change in Society because technology was becoming more widespread that NME decided to feature on radio and television coverage in order to become more multi-platform and thus making it more successful – It appealed to the audience because NME had coverage on NME awards and weekly NME chart show on MTV2. NME had taken further steps than being just a magazine. – NME responded to the change in Society so the NME magazine as the music scene was becoming younger, NME introduced Club NME nights across Britain and to the US. Smash Hits Late 1970's/1980's What was Society like? Society was now full of mass unemployment and there were now a social unrest- people where now angry at the government and there were now anti-rebellion teens. Punk was introduced and the idea of being rebellious, bands like the sex pistols started to make the music scene. – NME responded to the change in Society so the Smash Hits magazine As the new music scene was young socialites and looking good was important, Smash Hits was a new glossy magazine for younger audiences . It used niches which appealed to younger audiences because it focused around â€Å"trivia† (What is your favourite colour? etc.) they used this informal mode of address to create success – It appeals to the audience to create success because it talks about lives and gossip, something the audience was looking for. – NME responded to the change in Society so the Smash Hits magazine as the magazine was talking to a new audience it created a new mode of address; it was now informal and colloquial – chatty because it had to represent the audience in order to create success. 1980's What was Society like? Cable and MTV were introduced; it had an enormous impact on the music and young people. The CD revolutionized the music industry. Music such as Pop, Rock, new wave, Punk, country, Rap and Hip-hop became popular. – NME responded to the change in Society so the Smash Hits magazine It was because the music scene had became widespread and there were much more genres that Smash hits went on to hire many respected journalists 2000's What was Society like? Society has now become multi-platform and fast paced because of all the new mediums and the use of synergy – technology has now become a necessity to everyday life – NME responded to the change in Society so the Smash Hits magazine a whole new range of platforms including Television, the internet, mobile and so on were introduced, the magazine became multi-platform as the audience became more industrialised to create success – It appealed to the audience because Today's teens wanted faster, deeper information about music at a faster rate of accessing information, they were now able to do so. – NME responded to the change in Society so the Smash Hits magazines started to notice that the group allegiances to pop and rock had changed, magazine realised it had to change so became more multi-platform – Magazines became more synergised, using television, radio, websites etc. This was because technology was growing and so was the young audience. – NME responded to the change in Society so the Smash Hits magazine Because the audience and the music scene were changing, the magazine had to change. Smash hits decided to keep the genre the same although it became multi-platform. – It didn't appeal to the audience and the audience moved on, however it managed to continue using different mediums such as television, digital radio and website services Sniffin' Glue Late 1970's/1980's What was Society like? Society was now full of mass unemployment and there were now a social unrest- people where now angry at the government and there were now anti-rebellion teens. Punk was introduced and the idea of being rebellious, bands like the sex pistols started to make the music scene. – NME responded to the change in Society so the Sniffin' Glue magazine Young socialites wanted to be part of the music scene, so they wanted to belong to a group, The Sniffin' Glue publication is one that is a fanzine – It appealed to the audience because this means it is exclusively made by fans for fans for a specific genre – Punk Zine, this meant the audience could relate to Gigs and so on. It also appealed to the audience because it meant that it could remain very Punk and shocking through the mode of address such as the aggressive and vulgar language but managed to remain very political toward the audience through the points it made. – NME responded to the change in Society so the Sniffin' Glue magazine It was because the audience wanted to be heard that the publisher Perry encourages reader to make their own fanzines so sniffin' glue had less circulation – It appealed to the audience because it Introduced the British punk culture and DIY Punk ethic so fans created their own fanzines. By doing this they kept the audiences demands and met theirs, overall creating success – It appealed to the audience as the mode of address was very opinionated, they were able to say what they wanted a it was a non-profit fanzine – They appealed to the audience as they represented them through the cover as it very punk and shocking almost making a political statement